THE BRIEF:
Central to the rebrand of London’s Garden Museum was to engage and intrigue a younger demographic and
educate them on the history of garden design.
educate them on the history of garden design.
THE SOLUTION:
Through research into the museum's history, I discovered the story of the ‘Curious Gardener,’
John Tradescant, the Royal Gardener, and collector of curios in the 16th Century who opened Britain's
first-ever museum, ‘Tradescants Ark,’ John Tradescant is buried on the grounds of the museum.
John Tradescant, the Royal Gardener, and collector of curios in the 16th Century who opened Britain's
first-ever museum, ‘Tradescants Ark,’ John Tradescant is buried on the grounds of the museum.
The graphic elements and variable logo family are inspired by 16th-century knot gardens an ode to the curious gardener however, the crude, abstracted direction gives the identity a contemporary feel in order to engage a younger demographic as stipulated in the brief. The tone of voice is playful and pun-lead with a focus on knowledge to engage the audience and complement the modern visuals. For the image treatment, the museum archival imagery of garden paraphernalia was selected over a botanical approach an ode to the history of garden design, and to maintain an element of the Tradescant’s legacy as a collector of curios and oddities.
